Growth Health Check – Full Question Set

Leadership Readiness & Capability Questions Expand

1. Do you review and adjust your business strategy at least twice a year to stay competitive?

2. Are you open to adopting new digital tools or technologies that could improve efficiency or customer experience?

3. Do you provide time or opportunities for your team to build new skills or learn new ways of working?

4. Do you and your key team members share a common understanding of what makes your business different and what your top priorities are?

5. Do you use simple data — such as sales results, customer feedback, or cash flow reports — to guide your business decisions?

6. Do you look for outside help — such as specialists, suppliers, or partners — to help you achieve your growth goals?

7. Do you consistently set clear goals and follow through on agreed actions to ensure decisions are implemented?

1. Build Digital Infrastructure & Scalable Automation Expand

1. Do you have reliable digital systems in place to manage your core operations such as sales, customer records, projects, or finances?

2. Have you automated any repetitive or manual tasks — like invoicing, reminders, reporting, or follow-ups — to save time and reduce errors?

3. Do your main digital tools connect or share data easily, without needing to enter the same information multiple times?

4. Do you have basic data security measures in place, such as strong passwords, access controls, and regular system backups?

2. Redefine and Excel at Your Core Offering Expand

1. Do you have a clear understanding of what your customers value most about your product or service?

2. Have you updated or refined your core offering in the past year to better meet changing customer needs or market conditions?

3. Can you clearly explain what makes your product or service different or better than competitors?

4. Do you consistently deliver your product or service to the same high standard, regardless of who in your team is responsible?

5. Do you regularly ask customers for feedback and use it to improve your offering?

6. Do you have clear processes or checklists in place to ensure every job or order is completed correctly and on time?

7. Do you actively look for new ideas, technologies, or approaches that could make your core offering stronger or more efficient?

3. Leverage Data & Predictive Insights Expand

1. Do you consistently collect key data on your customers, sales, or operations (for example, through your CRM, website, or financial system)?

2. Can you easily access and interpret key business information when you need it — such as sales trends, job profitability, or customer activity?

3. Do you regularly use data to guide your business decisions rather than relying mainly on gut feel or assumptions?

4. Do you track key performance indicators (KPIs) to measure how well your business is performing over time?

5. Do you use data to better understand customer behaviour — such as buying patterns, retention, or satisfaction levels?

6. Do you use data or simple forecasting methods to anticipate future trends, challenges, or opportunities?

7. Do you regularly check and update your business data to ensure it’s accurate, complete, and up to date?

4. Cultivate an Adaptive Workforce & Collaborative Culture Expand

1. Do your team members generally respond well when new systems, processes, or ways of working are introduced?

2. Do you actively encourage your team to suggest better ways of doing things and act on their ideas?

3. Does your team share information and work together effectively across roles and departments?

4. Do you give your team the freedom to make decisions within their roles without constant approval?

5. Do you provide opportunities for your team to learn new skills or gain exposure to different parts of the business?

6. Do your team members understand how their roles contribute to the business’s goals and success?

7. Do you and your senior staff model openness, collaboration, and adaptability in your daily actions?

5. Optimise Distribution & Customer Engagement Expand

1. Do you have clear, reliable channels for delivering your product or service to customers on time and in good condition?

2. Do you review your sales or delivery channels at least once a year to ensure they’re still the best way to reach your customers?

3. Do you maintain regular, meaningful communication with customers rather than contacting them only when selling or invoicing?

4. Do customers receive the same level of service and quality every time they deal with your business, regardless of who they speak to?

5. Do you actively seek and use customer feedback to improve your products, services, or customer experience?

6. Do you tailor your communication, offers, or service based on customer type, history, or preferences?

7. Do you have actions in place to keep existing customers engaged and coming back, not just to attract new ones?

6. Strengthen Financial Intelligence & Risk Management Expand

1. Do you review key financial reports — such as profit and loss, cash flow, or balance sheet — at least once a month?

2. Do you have clear processes for tracking when money is coming in and going out to avoid cash shortages?

3. Do you prepare financial forecasts or budgets to plan for future expenses, investments, or downturns?

4. Do you regularly review your expenses and supplier costs to find ways to improve margins or efficiency?

5. Do you have a list of key risks that could impact your business (for example, losing a major client, staff turnover, or system failure)?

6. Do you have basic backup or continuity plans in place if something unexpected disrupts your business?

7. Do you feel confident using financial information to make business decisions, such as hiring, investing, or expanding?

7. Innovate Business Models & Scalable Growth Expand

1. Do you have a clear growth plan that outlines how your business will expand or improve over the next one to three years?

2. Do you actively explore new products, services, or markets that could create additional income streams?

3. Do you review your business model at least once a year to ensure it still fits customer expectations and market trends?

4. Do your current systems, processes, and structures allow your business to handle higher demand without losing quality or control?

5. Do you allocate time or budget to test new ideas, technologies, or methods that could improve performance or competitiveness?

6. Do you regularly measure progress against your growth goals and make adjustments when things aren’t working?

7. Do you seek outside advice, benchmarking, or expert input to identify blind spots or opportunities for growth?